Bachelor of Business (Marketing) 093090A

Bachelor of Business (Marketing) 093090A

CRICOS Code 

093090A

Full Time 

2 years 

Part Time

4 years 

International 

3 years

Units 

24

Campus 

Level 16, 233 Castlereagh Street, Sydney 2000

IELTS

6.0 

Delivery mode 

Face-to-face 

Outcome 

Bachelor of Business (Marketing)  [BBus(Mkt)]

 

Course Description

The Bachelor of Business is the generalist degree of our age, opening job opportunities in a wide range of businesses, all around the world.

Graduates with a Bachelor of Business (Marketing) are ready for many different positions in business. The degree gives you the business skills to engage and influence clients, develop brand loyalty, understand and operate in the contemporary communications landscape, and execute strategic marketing campaigns.

Graduates will be prepared for success in contemporary organisations and prepared to take on the industry’s trends, responsibilities, needs and opportunities.

 

Career Outcomes

Young people with Business degrees get work in almost every industry, improving the businesses and advancing their own careers.

Graduates can gain employment in accounting practices, medium and large corporations, the public sector and NGOs (non-government organisations).

The Bachelor of Business (Marketing) prepares you for employment in:

  • Advertising
  • eMarketing
  • International Marketing
  • Consumer and Marketing Research
  • Marketing Strategy

Accreditation

The Bachelor of Business (Marketing) is accredited by the Tertiary Education Quality and Standards Agency and included in the National Register of Higher Education Institutions and Courses.

Course Learning Outcomes

Knowledge

  • Broad and coherent knowledge of the theories, concepts, and principles of a range of business-related fields and disciplines including marketing, accounting, economics, statistics, and general management;
  • Broad and demonstrated knowledge and awareness of business practice, and industry standards and expectations; and
  • Knowledge of contemporary business ethics, codes of practice, and corporate governance standards.

Skills

  • Cognitive skills to undertake basic research and to analyse and evaluate new information, concepts and evidence from a range of business, industry, and academic sources;
  • Cognitive and technical skills to facilitate problem solving and critical thinking in a business environment, and to present reasoned arguments and analyses of key business and technical data; and
  • Communication skills to facilitate working effectively with people and teams and to present clear and coherent information in recognised and expected business, professional and academic formats

Knowledge and Skills

  • Through the resolution of problems; the practice of technical functions, for instance, in marketing, accounting, statistics, general management and economics; the application of initiative and innovation; and effective planning and decision making within a business environment;
  • Through the identification, implementation, and evaluation of innovative, professional, business practice; and
  • With responsibility and accountability for their own learning and professional practice and ethical standards, and in collaboration with others within a business or industry environment.

Course Structure

 

UNIT CODE

UNIT NAME

PRE-REQUISITES

YEAR 1

ACC100

Principles of Accounting

ICT100

Information Management Systems

STT100

Statistics for Business

MGT100

Introduction to Management

ECO100

Economics for Business

GBU100

Professional Business Communication or Elective

LAW100

Business Law

MKT100

Marketing Practice or Elective

YEAR 2

FIN200

Business Finance

ACC100 Principles of Accounting

STT100 Statistics for Business

ACC303

Researching the Market

MKT100 Marketing Practice

STT100 Statistics for Business

MKT200

The Behaviour of Consumers

MKT 100 Marketing Practice

HRM200

An Introduction to HRM

MGT100 Introduction to Management

ACC303

Marketing Services

MKT 100 Marketing Practice

GBU200

Business Ethics and Corporate Social Responsibility

MGT200

Organisational Behaviour

MGT100 Introduction to Management

MGT201

Strategic Management

MGT100 Introduction to Management

YEAR 3

MKT300

Communicating with the Marketplace

MKT 100 Marketing Practice

MGT301

Leadership

MGT100 Introduction to Management

MGT300

Managing Organisational Change

MGT100 Introduction to Management

MKT301

Marketing to Business

MKT 100 Marketing Practice

MKT302

e-business Marketing

MKT 100 Marketing Practice

MKT303

International Marketing

MKT 100 Marketing Practice

MGT303

Entrepreneurship

MGT100 Introduction to Management

MKT304

Marketing Capstone

MGT100 Introduction to Management

MKT202 Researching the Market






Exit outcomes

In order to obtain a Bachelor of Business (Marketing) all candidates are required to successfully complete all 24 units. Not all units are offered each trimester. If you complete the first 8 units you will be eligible to obtain a Diploma of Business.

International Student Duration

The CRICOS-registered duration is 3 years of full-time study (6 semesters). Please note the part time mode is not available to holders of a student visa, who are not a citizen of Australia or New Zealand, or who are not an Australian permanent resident, or who are a temporary resident of Australia.

Domestic Student Duration

For domestic students the course is 2 years full-time and 4 years part-time.

Delivery Method

Face-to-face on campus.

Assessment Methods

Quizzes, practical exercises, case studies, presentations, reports, essay and exams.

Entry Requirements

  • Completion of Year 12, or equivalent, with a minimum ATAR of 55; or
  • An equivalent secondary qualification overseas; or
  • An accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university; or
  • One year of accredited full-time study at a registered institution of tertiary education at AQF level 4 or above; or
  • Admission to candidature for an undergraduate degree at an Australian University.

Language requirements

If the qualifications are for the completion of a course in a language other than English, the Institute requires that the applicant must supply one of the following qualifications as a condition for admission:

  • IELTS (Academic Module): Overall score (no band less than) 6.0 (6.0); or
  • TOEFL: internet (no section score less than) 80 (20); or
  • Pearson Test of English (PTE): Overall score (no section score less than): 57 (50); or
  • University of Cambridge - Advanced (CAE): Total score of 52.

Go to student handbook